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about me

I trained as a biomedical engineer at Universidad de los Andes and found my place inside startups: the part where ambiguity has to turn into process, a message, a team that ships.

Today I run operations and marketing at a YC-backed fintech, build websites and apps for brands through my studio, and tutor on the side. I write about tech, women in tech, startups and life in my 20s.

based inBogotá, working global
languagesespañol · english C2
nowLoopfour · Polaris
studyingIE Business School · branding

skills & tools

seven things i’m good at, dealt as a deck. flip through them.

Operations

Turning ambiguity into process, so a lean team can move fast without breaking.

process designworkflow redesigncross-team alignmentprioritisation

where i’ve used it

  • Run day-to-day operations at Loopfour (YC W23)
  • Redesigned the content workflow from idea to publication
  • Aligned product, sales, marketing and people around shared priorities

experience

where i’ve been building. pick a role.

download my cv

Jul 2025 — now · Bogotá · YC W23 fintech

Head of Operations & Marketing

4teams aligned: product, sales, marketing & people
  • Run day-to-day operations and build the processes that let a lean team execute fast.
  • Own marketing end to end, from positioning and messaging to content and campaigns.
  • Lead the SEO & GEO program, including an answer library built to be cited by AI assistants.
  • Lead full-cycle recruiting, offer design, performance tracking and culture.
operationsmarketingSEO · GEOpeople ops

Every Sunday

A weekly debrief on tech, startups and the women building inside them. One email, no noise, in your inbox before Monday.

Written in English & Spanish